While I'm aware that studies, polls and the like show whatever it is you're looking to find, I do believe those which state that our attention span has been reduced by all of our daily interruptions. While multitasking, we're assailed with a barrage of pings and buzzes ad infinitum so that we can't even divide our attention without having that further parsed. There are three things that I feel creatives need to consider about this:
- How you will personally handle the distraction;
- How this distraction affects your audience; and
- How this distraction affects your work.
Of these, I am most interested in the second and third items. I write Aplasia as well as this blog in short form so as to not overload a habitual clicker with too much at once. C'est La Mort is also generally uncluttered, borrowing a certain level of its aesthetic from the open style of manga. I make my visual art available across various platforms so that it is easier to see and share.
I feel that the most important part about creating something in this era is to make something worthwhile. Don't copy something else. Give it a soul. Make it your own. Have your own unique voice. There is already so much information out there that it is easy to be overlooked even when you have something valuable to share. If what you say is just like the rest, even fewer people are likely to pay attention. I may or may not ever find myself with any level of popularity, but I will follow my heart and work to create ever-improving work. If someone sees that and appreciates it, then I am happy. If they then share it with others, I am even happier. There is no greater compliment than that.
For those who faithfully attend to my various media, come back for more despite all the white noise out there, and tell others about it: thank you. It means the world to me.